Portfolio
ESP - Refreshing Their Site With a Cutting-Edge Rebrand
Client
ESP
Project Type
Home Page Design
Industry
Retail
Year
About the Project
Iconic guitar maker ESP needed a sleek homepage redesign honoring decades of shredding while spotlighting new styles for modern masters. We streamlined site navigation and updated visuals, unifying heritage colors with contemporary minimalism true to the brand.
The Problem
While renowned for axe artistry since 1975, ESP’s expansive site failed to immediately capture their personality. Dated design discordant with premium gear demanded refreshment to better inspire aspiring rockstars.
01
Tired Aesthetic
Visuals lacked sleekly savage appeal expected from the legendary luthier.
02
Confusing Navigation
Clunky menus buried gear forcing visitors to dig for their sound. Missed Brand Messaging – Sparse copy failed to shred stories celebrating ESP’s place in music history.
03
Generic Messaging
Generic product descriptions and boilerplate messaging that failed to convey niche credibility from nearly 50 years crafting guitars alongside rock icons.
Solution
Our headline homepage enhancements honored ESP’s enduring artistic extremes – now with design as darkly disruptive as their instruments. We spotlighted iconic styles while creating space for custom artists and new collections.
Project Highlights
VOVA’s vision brought our homepage into the now without losing sight of decades past.
